Packaging /

Titanium’s shimmering shades break the mould of traditional coffee cup design

Titanium’s shimmering shades break the mould of traditional coffee cup design

International Paper Foodservice Europe has released a stunning new stock design for its Hold&Go® paper hot drinks cup.

The Titanium design gives a contemporary feel to the Hold &Go® cup. The metallic silver print has a shimmering finish with shades that appear to change as the cup is turned. Darker grey horizontal stripes break up the silver. The result is modern and trendy.

This eye-catching new look is complemented by sturdy construction – the perfect match for a premium hot beverage service. Functionality is also guaranteed, as Hold&Go® incorporates IP’s ThermaShield® technology to create a double-wall paper cup that retains a cool feel even when filled with hot liquid, so there is no need for double-cupping or using a sleeve.

Hold&Go® Titanium design is available in the most popular sizes for takeaway hot drinks – 12oz and 16oz – with two lid styles in black or white.

David Lawlor, Sales and Marketing Director of International Paper Foodservice Europe says: “The Hold&Go® hot drinks cup has historically featured a traditional design. Our Titanium design is an entirely new approach that brings a more contemporary, fun look to the hot beverage cup. It is one example of how we believe packaging design can be used more effectively across foodservice to enhance the overall consumer experience.”

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