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Kimberly-Clark Professional delivers uncompromised care with Kleenex® Ultra Rolled Hand Towel

Kimberly-Clark Professional delivers uncompromised care with Kleenex® Ultra Rolled Hand Towel

LONDON, 31 May 2017 Kimberly-Clark Professional has recently launched in the UK and Ireland, the Kleenex® Ultra Rolled Hand Towel Solution to help Facility Managers deliver uncompromised care to washroom users, with Kleenex® Brand quality now available as a rolled towel.

The quality and care you expect from the Kleenex® Brand, provided in a roll for a seamless hand drying experience, the new system helps deliver user satisfaction and improve the overall washroom experience, whilst still driving efficiencies for Facility Managers and cleaning teams.

Featuring a new compact dispenser, the premium embossed Kleenex® Branded Hand Towels are preferred by twice as many users than the nearest competitor1. The Kleenex® Brand pattern is embossed onto the towel giving users an instant recognition of quality and trust.  Together with the use of Airflex* Fabric Technology, Kleenex® Ultra Hand Towels are absorbent and strong so fewer towels are used for a better dry enabling Kleenex® Ultra Hand Towels to deliver the softest and most gentle hand drying experience1.

For Facility Managers this means fewer refills are required and rolls last longer1. Meanwhile users can now experience the comfort, quality and care enjoyed at home with the world’s #1 tissue brand2 throughout their working day.

“Facility Managers have to provide the best washroom experience possible to maintain user satisfaction and keep complaints to a minimum, but under the pressure of delivering operational efficiencies and keeping within their existing budget,” says James Hallam, EMEA Kleenex® Brand Manager, Kimberly-Clark Professional. “The new proprietary Kleenex® Branded towel is designed to provide exceptional comfort and care for users, without compromising on efficiencies in the washroom.”

Kleenex® Ultra Rolled Hand Towels work together with the compact Aquarius* Dispenser with an improved never-run-out feature.  The stub roll is used to the full with normal single-sheet dispensing until the roll is finished; it does not feed twice, and the transition to the new roll is seamless, with no overlap to maximise efficiency.

This means less time is required for refilling dispensers and the single-sheet dispensing system helps keep washrooms tidy making less work for FMs and busy cleaning teams1. The dispenser’s smooth design with no dirt traps allows for an easy one-wipe clean, making cleaning quick and efficient and freeing up time for staff to perform other cleaning duties3.The dispenser is available in both white and black enabling customers to improve the appearance and image of their washrooms whilst complimenting the existing washroom aesthetics.

“Kleenex® Ultra Rolled Hand Towel enables you to provide your employees with the trusted Kleenex® Brand in your washroom4 and control budgets at the same time,” adds Hallam. “Kleenex® Brand care never goes unnoticed and research tells us that most customers are more likely to purchase hand towels that feature the Kleenex® Brand5.

Sources
1 Results of Hall Test research conducted by Sapio Research Agency January 2017
2 Nielsen & Euromonitor International 2014 market share
3 Results of Hall Test research conducted by Sapio Research Agency January 2017 and Swab Test study conducted by MGS Laboratories January 2017
4 Results of market research conducted by SKIM Agency September 2016
5 Results of market research conducted by Vantis Agency November 2014

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