Suzanne Howe CommunicationsHow To Archives - Page 2 of 2

Use national awareness days in a PR and social media campaigns

How To

/ 01.06.2021

How to use national awareness days in a PR and social media campaigns

by Suzanne Howe Communications Senior Consultant Bill Bruce Once an American phenomenon, national awareness days are now popular around the world, and have even expanded to become weeks as well as whole months. Historically, awareness days were created by organisations or charities to highlight a cause or issue, but today there seems to be an…

How To

Social media presence

How To

/ 28.08.2019

7 tips for making the most of your social media presence

It will not surprise you to learn that people are spending more time than ever on social media. From Facebook and Twitter, to Instagram and LinkedIn, scrolling through profiles on smartphones for long periods shows no sign of slowing down in popularity. What might surprise you more are the numbers involved. Around 45% of the…

How To

News travels fast. Bad news travels faster.

How To

/ 12.06.2019

News travels fast. Bad news travels faster. Here are 9 ways to manage your communications in a crisis.

Do you remember when the boss of high street jewellery company Ratner’s described his own products as “total crap”? The now infamous gaffe wiped £500 million off the value of his business overnight back in the early 90s. Fast forward to today, and ‘doing a Ratner’ (as it is affectionately known) is still common practice.…

How To

How to write a PR Brief or Invitation to Tender

How To

/ 24.10.2018

How to write a PR Brief or Invitation to Tender (ITT)

The PR pitching process is a costly and time consuming business, both for your organisation and the PR agencies invited to take part. Ensuring you start with a thorough PR Brief not only helps an agency create a pitch that is on message with your organisation and its vision and values, it also helps focus…

How To

How to Make the Most of Your Next Trade Show

How To

/ 15.11.2016

How to Make the Most of Your Next Trade Show

Whatever industry you’re in, trade shows are important. A great opportunity to meet new people, network and get your brand out there. A good trade show can give your business the impetus and the confidence it needs to thrive. Though trade shows require a financial and time investment, get it right and you could enjoy…