Topic Guests of SHC

Guests of SHC

How does PR play a part in your game-plan for business growth?

How does PR play a part in your game-plan for business growth?
Guests of SHC
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How does PR play a part in your game-plan for business growth?

PR is a vital part of the marketing mix, and for many people, this is what they think marketing is all about (plus a bit of paid-for advertising too perhaps). However, PR is just one aspect of the complex and ever-evolving discipline that is marketing. To clarify, the Chartered Institute of Public Relations defines PR…

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Guests of SHC

Never underestimate the effectiveness of strong and effective PR

Never underestimate the effectiveness of strong and effective PR
Guests of SHC
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Never underestimate the effectiveness of strong and effective PR

Andy Janes from Muntons PLC guest blogs about what PR means to him and the role it plays in their award-winning malt business, www.muntons.com. It’s funny how a term can become either misunderstood or misused, even something as simple as the two-letter acronym ‘PR’. I found myself talking to a business colleague about some of…

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