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Is your employees' social media activity damaging your brand?

Is your employees’ social media activity damaging your brand?
Industry Insights
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Is your employees’ social media activity damaging your brand?

Social media is now one of the most powerful marketing tools around. Companies of all shapes and sizes use social media networks to promote their products, boost brand awareness and run marketing campaigns, with a lot of businesses enjoying increased success in the process. However, though social media can bring businesses valuable publicity and allow…

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Industry Insights

The Power of Social Media - Part III

The Power of Social Media – Part III
Industry Insights
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The Power of Social Media – Part III

Though it’s important to understand the potential of social media and select the right network for your needs, your digital marketing efforts won’t reap much of a reward if you don’t have a comprehensive strategy. To help you form an effective and productive strategy, and develop your social media presence, here are some of the…

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Industry Insights

The Power of Social Media - Part II

The Power of Social Media – Part II
Industry Insights
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The Power of Social Media – Part II

In the previous post in our in-depth look at the Power of Social Media, we covered the basic benefits of the digital marketing tool and took a look at the most common objectives companies may want to achieve. This week, we’re going to look at the power of social media in sales, B2B marketing and…

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Industry Insights

The Power of Social Media - Part I

The Power of Social Media – Part I
Industry Insights
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The Power of Social Media – Part I

Unless you’ve been deliberately avoiding social media over the last few years, you’ll know just how influential the digital tool has become. If you already use social media on a regular basis, you’ll know that it’s now very much a part of modern marketing and should form an integral part of any comprehensive strategy. When…

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Industry Insights

Social Media Content Planning

Social Media Content Planning – What it is and why it’s important
Industry Insights
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Social Media Content Planning – What it is and why it’s important

Whatever industry your business is involved with, social media matters. An important part of any marketing campaign, social media can help you to raise brand awareness, connect directly with your target audience, build customer relationships and grow sales. However, in order for a social media campaign to be successful, it needs to be strategic and…

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Guests of SHC

How does PR play a part in your game-plan for business growth?

How does PR play a part in your game-plan for business growth?
Guests of SHC
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How does PR play a part in your game-plan for business growth?

PR is a vital part of the marketing mix, and for many people, this is what they think marketing is all about (plus a bit of paid-for advertising too perhaps). However, PR is just one aspect of the complex and ever-evolving discipline that is marketing. To clarify, the Chartered Institute of Public Relations defines PR…

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Guests of SHC

Never underestimate the effectiveness of strong and effective PR

Never underestimate the effectiveness of strong and effective PR
Guests of SHC
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Never underestimate the effectiveness of strong and effective PR

Andy Janes from Muntons PLC guest blogs about what PR means to him and the role it plays in their award-winning malt business, www.muntons.com. It’s funny how a term can become either misunderstood or misused, even something as simple as the two-letter acronym ‘PR’. I found myself talking to a business colleague about some of…

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SHC Life

Suzanne Helps Crown Winners of Kent Cooks 2016

Suzanne Helps Crown Winners of Kent Cooks 2016
SHC Life
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Suzanne Helps Crown Winners of Kent Cooks 2016

We’ve been eagerly awaiting the announcement of the winners of Kent Cooks 2016 and the results are in! With four titles up for grabs, Olivia Lowe, thirteen, of Maidstone Grammar School for Girls was crowned the overall winner thanks to her salmon and watercress tartlet, followed by plum cobbler. Olivia was among an impressive 158…

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Industry Insights

PR Lessons We've Learned From the US Elections

PR Lessons We’ve Learned From the US Elections
Industry Insights
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PR Lessons We’ve Learned From the US Elections

Whether you follow politics or not, the 2016 American Presidential Election has been impossible to ignore. Throughout the campaign, candidates have attacked each other, made continual social media gaffs and made claims, and counterclaims, that were totally unsupported by facts. As a result, Hillary Clinton and Donald Trump were the two least liked candidates in…

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How To

How to Make the Most of Your Next Trade Show

How to Make the Most of Your Next Trade Show
How To
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How to Make the Most of Your Next Trade Show

Whatever industry you’re in, trade shows are important. A great opportunity to meet new people, network and get your brand out there. A good trade show can give your business the impetus and the confidence it needs to thrive. Though trade shows require a financial and time investment, get it right and you could enjoy…

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